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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be ?only the cool kids will be wearing product XYZ? or ?we know as a respectable home owner you will want to?..? By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don?t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Reduce Employee Turnover and Produce a Great Employee For so many businesses in the United States it is the same picture they see year in and year out. Employees come, get trained, start to be efficient at work and then they leave. The company needs to train somebody new. To reduce employee turnover and produce a great employee, many things need to be established within a company as a support structure. Many companies so often neglect to ask and wonder what their employees might like or think would be helpful to make their work environment and conditions positive ones. Whether owning a small or a large company, your immediate concerns probably lie within making profits to be able to keep the company running and to be able to pay your employees. Of course, running a company takes a lot of effort and work hours spent solely on that. But every time one of your employees leaves, you loose capital--capital you have invested in his or her training and knowledge. The knowledge capital you loose is all the information that the employee has absorbed during his or her employment at your company and all the new skills he or she might have added during the course of his employment. So how can you make your company and working for your company more attractive and also produce great employees? There are many ways that this can be accomplished, most of them are rewards to the employee, but others that are just as important include the atmosphere and conditions at the workplace. This article will discuss just a few of the many possibilities you as an employer have to keep employee turnover low. For most employees, considering that they have an expectation towards the standard of living they have, a competitive salary is an important point. If you only pay minimum wages or never give raises and rewards, it is very unlikely to hold good employees that can make a lot more money somewhere else. To make their time worthwhile after hiring, you need to know what a competitive pay is and pay them either the average pay or slightly more. As for raises, raises together with evaluations will tell the employee that his or her effort and all the hard work he or she put into your company is appreciated. It also tells the employee how good his work is and what you will expect from him in the years to come. To produce a good employee, it is important to give the employee feedback on his work. Some companies reward their employees with bonuses for accomplished tasks or finished projects. Other companies will give their employees an award at the end of the month or year and generally attach a small bonus to that. Also consider a good benefit package. Many employees look for the benefits that companies offer to them and their family to make a decision whether they should work for this company or choose a different one. Often times, vacation is very important to employees. To be a motivated and good worker, employees need to spend time with their families or the things they love, like hobbies or sports. Yes, of course you would like them to work 60 hours for the 40 you pay, but consider this: an overworked overtired employee is most likely not able to work fast and efficient. That person also tends to be more error prone and unmotivated. Time off work to relax or regenerate is very important. Companies that offer ten days are often at the top of the list for employee turnover. Some companies offer flexible work times to accommodate for many different characters and situations at home. The employee that likes to come early and leave early versus the employee that likes to sleep long and then leave somewhat later feels just as welcome in this company or setting. Besides all these added factors, the work environment also plays a great role in producing great employees and reducing turnover. A respectful and good working environment is very important to keep employees happy and motivated. You know that a happy, motivated employee works better, faster and makes fewer mistakes.

Why Time Management Makes for a Better Employee Time management is a major issue in the workplace. When time is not utilized efficiently, it leads to sloppy work, missed deadlines, and way too much stress. Employers are constantly seeking ways to teach their employees to manage their time better for a simple reason ? a team that manages its time well is a team that is productive and successful. Everyone has done it. You?ve know that there is a big deadline approaching for weeks on end, and you kept telling yourself that have plenty of time. Then, suddenly, it is the day before the project is due, and you haven?t even begun it. You know you will have to pull an all-nighter, and even then you will be lucky to get everything done in time. Your heart is racing, your head is pounding, and you?re cursing your procrastination yet again, thinking about how much time you wasted surfing the next when you could have been doing a little work on the project every day, so it wouldn?t be so overwhelming. The end result of a project like this is predictable. You may get it in on time, or at least close to the deadline, but your work is likely to be sloppy. The rush job you did will be evident to everyone, and if your project involved making a pitch to a potential customer, your time management failure may end up costing your company big money (and costing you a job). As if you were not stressed enough already! If you contrast that performance with one in which you had effectively managed your time, the difference is clear. If you have worked on the project over the entire time span you had to finish it, a little bit at a time, then you would have had time to make sure your work was up to par. You wouldn?t have been scrambling for last minute information to include, and you could have made sure your work was free from little errors like typos or pages that printed incorrectly. Most importantly, you wouldn?t feel like you needed a week long vacation when the project was over, because your stress level never would have hit the roof. So, how do you become a happier and more effective employee by managing your time better? The first thing you can do to become an effective time manage is simple ? write yourself a to-do list everyday. Not only does a to-do list help you think through exactly what you need to accomplish so you don?t forget anything in the rush, but it also helps you feel accountable for everything that needs to get done. If you write ?spend 30 minutes on the big project? on your to-do list, it is a lot harder to come up with excuses why you can put it off for another day. Your conscience will make you want to get through everything on that list. If it seems like you never have enough time in the day, keep a journal of all of your activities. If you spend 20 minutes chatting by the coffee pot, write it down. After a week, look back over your activities. You may be surprised how much time you actually spend doing nothing. Now that you know, you can reinvest that time more wisely. The last thing is the hardest thing ? getting over procrastination. This one is sheer willpower. When those voices in your head start arguing over whether to work on something now or put it off until later, listen to the work now voice. Give yourself manageable goals, like working on something for 15 minutes or 30 minutes, to get started. Once you experience the freedom from stress that time management brings, that procrastination voice will be a thing of the past.

Finishing a Masterpiece and Getting it on the Shelves (how to get a book published) Writing a book is a monumental task in itself. The process is long, drawn out and grueling. Even if you thoroughly enjoy writing and writing on the same subject for an extended period of time, you will no doubt be exhausted by the writing of a book. Getting that book published, however, will take even more time and effort than producing the thing in the first place. Are you thinking about writing a book? Have you already written one and now are just wondering how to get a book published? If you are, read on. Here are a few tips on how to get from the starting line to triumphantly crossing the finish line. Writing that Book When starting out writing your book, before you are ready to consider how to get a book published, you may already feel daunted. To write a successful book you need to start out with some original thought. You probably have plenty of originality, but you may have trouble getting your ideas into a coherent flow of information that will be digestible by the general public. The first step is to create a book skeleton. You need to organize your thoughts into a progression of chapters. If your book will be non-fiction, start with a table of contents. Write chapter headings and sub-headings. You will automatically know that you?ll need an introductory chapter, but you should probably leave the content of your introduction for the last step. Organize your chapters so that they build upon one another. The more headings that you can brainstorm to begin with, the easier it will be to fill in your book with a series of short articles that flow into one another. If your writing will be fiction, you will need more of a storyboard. You will need to create cause and effect as well as character sketches. To make your story coherent your characters will need events to react to. Their reactions should become predictable as your readers get into the story. You may need to create some situations for your characters just for the purpose of introducing their traits to the reader. These are very general guidelines about how to begin constructing your book. The actual process will be much more involved as you move closer to finding out how to get a book published. Even after you are finished with the bulk of the content, your goal is still a ways off into the future. Getting to Print The next step in how to get a book published is finding a publisher. There are resources at your local library that will let you know who will be the best candidate for publishing the kind of writing that you do. After a series of queries and correspondence with the potential publishers you may get an invitation to send your manuscript. Then the work begins. A publisher is very experienced in finding books that are marketable. He knows what it will take to get your book to sell. Don?t be offended when his editors tears your writing apart. If they are doing that, you can enjoy the fact that you are on the road to a published book. Expect to enter into a close relationship of compromise and change with the editor as you rework and rework what you have already so painstakingly written. When you are finished you will have a readable and clean and correct manuscript ready for print. The road to getting a book published is a long one, but well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don?t be discouraged if several publishers are not interested in your book. You may have to just keep the first few for yourself, and then again, they may eventually get accepted. Good luck and enjoy the process.